Sustainability is fundamental to the reputation of our brands, our future profitability and, more importantly, the world in which we operate.
So unsurprisingly it is an integral part of our business plan. In fact, as a growing company, we consider it more important than ever that we reduce our impact on the environment and maximise the positive benefits our business can bring. Not because we feel we should. But because we want to.
We take a 360° approach to sustainability. Embedding it at every stage of the lifecycle of our products and at all levels of our business – whether we are adding value to local communities or building relationships with our suppliers, investing in clean technology or in our own employees. All these activities come together under two key themes: Environmental Innovation and Global Corporate Social Responsibility.
Innovation is at the heart of everything we do. Our engineers are striving to design more sustainable vehicles. They are also creating new vehicle concepts that challenge existing notions of mobility. At the same time, we are focused on cutting the impact of our operations, which includes reducing our carbon footprint and offsetting our CO2. Here are some examples of the progress we have made so far: